Instagram Visual Branding and Storytelling

Posted by taylorhickmanblog on

For this project, I created a restaurant to accomplish videography, photography, visual branding and storytelling. I created a poster and a social media poster with a common logo and tagline. I also took many photos to capture the essence of the restaurant. A video was cut and put together through Adobe Preview CC and posted to the Instagram account that I created to brand my restaurant and get the name out there. Hashtags were used as a common call to action on each post as a communicative objective to start conversations.

My audience is students, teachers, professors, Baton Rouge citzens and tourists looking for great beer and food. I hope to attract people to my restaurant by sharing a comfortable and fun environment.

I would like to highlight my hashtags and common phrases such as #wellsaveyouaseat. I would also like to show the importance of the logo.

https://www.instagram.com/thetaproombr/

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{“total_effects_actions”:10,”total_draw_time”:0,”layers_used”:0,”effects_tried”:10,”total_draw_actions”:0,”total_editor_actions”:{“border”:0,”frame”:0,”mask”:0,”lensflare”:0,”clipart”:0,”text”:0,”square_fit”:0,”shape_mask”:0,”callout”:0},”effects_applied”:3,”uid”:”7B01DEC7-84E3-4D5C-9C57-181ECC47006E_1461687519389″,”width”:1024,”photos_added”:0,”total_effects_time”:35952,”tools_used”:{“tilt_shift”:0,”resize”:0,”adjust”:0,”curves”:0,”motion”:0,”perspective”:0,”clone”:0,”crop”:0,”enhance”:0,”selection”:0,”free_crop”:0,”flip_rotate”:0,”shape_crop”:0,”stretch”:0},”origin”:”gallery”,”height”:576,”total_editor_time”:37777,”brushes_used”:0}

 

 

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