Instagram Visual Branding and Storytelling

For this project, I created a restaurant to accomplish videography, photography, visual branding and storytelling. I created a poster and a social media poster with a common logo and tagline. I also took many photos to capture the essence of the restaurant. A video was cut and put together through Adobe Preview CC and posted to the Instagram account that I created to brand my restaurant and get the name out there. Hashtags were used as a common call to action on each post as a communicative objective to start conversations.

My audience is students, teachers, professors, Baton Rouge citzens and tourists looking for great beer and food. I hope to attract people to my restaurant by sharing a comfortable and fun environment.

I would like to highlight my hashtags and common phrases such as #wellsaveyouaseat. I would also like to show the importance of the logo.



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